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Libby Begg

Director, Communications
NABS

AGENDA

Inclusion, Advertising, and Representation

Barry Alexander, Chief Marketing & Diversity Officer, Canadian Marketing Association
Sean Cohan, President, Bell Media
Nikki Stone, Chief Commerce Officer, GroupM

 

The State of Premium Video in Canada

Mladen Raickovic, Head of Canada, Global Partnerships, Google

Troy Reeb, Co-Chief Executive Officer, Corus Entertainment

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Data Collaboration Driving Results

Christy Macleod, Chief Data & Solutions Officer, Kinesso Canada

Lee Beech, Senior Director, Consumer Experience, Data & Transformation, Nestlé

Vlad Stesin, Co-Founder & Chief Strategy Officer, Optable

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Kieran Miles & Kristie Painting

How Does Attention Translate to Impact?

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Gautham Ram Pingali, Kendra Hum & Adam Gendelman

Activating Brand and Performance for Real Results

 

Jeremy Simpson, Sonia Carreno & Michael Jones

I Can’t Hear You: The Lack of Signal in the Supply Chain

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Ivan Pehar & David Purdy

Life in the FAST Lane: Streaming is Everywhere

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Alan Dark, Jodi Peacock & Laura Boodram

Evolving the Buyer-Seller Relationship in the Age of AI

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Tracy Ball, Philippe Kleim & Sue Haas

A Case Study in Breaking the 4th Wall: Measurement

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Patrick Jutras

Quebec and Beyond…

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Daniel Mekinda & Mitch Dent

Digital Branded Content

 

Dustin Titus, Shane Phillips & Nader Mohamed

Where do Bespoke Offerings Fit in an Efficiency World?

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Shannon Lewis & Susan Irving

#Empowerher: Elevating Women in Leadership

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Ashley Curran, Joe Gottfried & Dominic Cozzolino

Connections, Inspiration and Adversity

THE BIG QUESTIONS SHAPING CANADA’S DIGITAL FUTURE

We’re still finalizing the agenda, but one thing is certain—Canada’s digital media leaders have work to do. The challenges are real, but the opportunities are also massive. Below are the conversations that need to happen, the problems that need solving, and the decisions that will shape the industry’s next chapter. 

And check back often—we’ll be announcing speakers and sessions soon!

Why are linear and CTV still being bought and sold separately? 

Media buyers and sellers are still treating these as two different worlds—how do we fix that disconnect and bring them together?

How do we break the silos between agencies and publishers? 

Even with the best of intentions, publishers and agencies build their solutions in a vacuum—how do we finally bridge the gap?

How do we ensure quality in the programmatic supply chain? 

Made-for-advertising sites, ad fraud, and inconsistent reporting plague the ecosystem. How do we clean it up?

Is Canadian measurement finally catching up? 

With a new unified measurement source launching, will we finally see consistency across TV, CTV, and digital? Or are we just adding more fragmentation?

What does true collaboration between brands, agencies, and media companies look like? Are we still operating in a world where agencies are gatekeepers, or is there a better way forward?

DEI in media—are we making real progress?

Canada’s media landscape is changing, but leadership still looks the same. What’s actually working, and what’s just talk?

How do we make sure Canadian publishers don’t fall even further behind?

With Meta pulling out, ad dollars shifting, and competition heating up, what’s the real path forward for publishers—and who’s actually making it work?

AI in media—game-changer or just 

more noise?

AI is everywhere, but is it actually improving content, ad targeting, and workflow—or just making everything more complicated?

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