Libby Begg
Director, Communications
NABS
AGENDA
Inclusion, Advertising, and Representation
Barry Alexander, Chief Marketing & Diversity Officer, Canadian Marketing Association
Sean Cohan, President, Bell Media
Nikki Stone, Chief Commerce Officer, GroupM
The State of Premium Video in Canada
Mladen Raickovic, Head of Canada, Global Partnerships, Google
Troy Reeb, Co-Chief Executive Officer, Corus Entertainment
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Data Collaboration Driving Results
Christy Macleod, Chief Data & Solutions Officer, Kinesso Canada
Lee Beech, Senior Director, Consumer Experience, Data & Transformation, Nestlé
Vlad Stesin, Co-Founder & Chief Strategy Officer, Optable
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Kieran Miles & Kristie Painting
How Does Attention Translate to Impact?
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Gautham Ram Pingali, Kendra Hum & Adam Gendelman
Activating Brand and Performance for Real Results
Jeremy Simpson, Sonia Carreno & Michael Jones
I Can’t Hear You: The Lack of Signal in the Supply Chain
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Ivan Pehar & David Purdy
Life in the FAST Lane: Streaming is Everywhere
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Alan Dark, Jodi Peacock & Laura Boodram
Evolving the Buyer-Seller Relationship in the Age of AI
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Tracy Ball, Philippe Kleim & Sue Haas
A Case Study in Breaking the 4th Wall: Measurement
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Patrick Jutras
Quebec and Beyond…
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Daniel Mekinda & Mitch Dent
Digital Branded Content
Dustin Titus, Shane Phillips & Nader Mohamed
Where do Bespoke Offerings Fit in an Efficiency World?
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Shannon Lewis & Susan Irving
#Empowerher: Elevating Women in Leadership
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Ashley Curran, Joe Gottfried & Dominic Cozzolino
Connections, Inspiration and Adversity
THE BIG QUESTIONS SHAPING CANADA’S DIGITAL FUTURE
We’re still finalizing the agenda, but one thing is certain—Canada’s digital media leaders have work to do. The challenges are real, but the opportunities are also massive. Below are the conversations that need to happen, the problems that need solving, and the decisions that will shape the industry’s next chapter.
And check back often—we’ll be announcing speakers and sessions soon!
Why are linear and CTV still being bought and sold separately?
Media buyers and sellers are still treating these as two different worlds—how do we fix that disconnect and bring them together?
How do we break the silos between agencies and publishers?
Even with the best of intentions, publishers and agencies build their solutions in a vacuum—how do we finally bridge the gap?
How do we ensure quality in the programmatic supply chain?
Made-for-advertising sites, ad fraud, and inconsistent reporting plague the ecosystem. How do we clean it up?
Is Canadian measurement finally catching up?
With a new unified measurement source launching, will we finally see consistency across TV, CTV, and digital? Or are we just adding more fragmentation?
What does true collaboration between brands, agencies, and media companies look like? Are we still operating in a world where agencies are gatekeepers, or is there a better way forward?
DEI in media—are we making real progress?
Canada’s media landscape is changing, but leadership still looks the same. What’s actually working, and what’s just talk?
How do we make sure Canadian publishers don’t fall even further behind?
With Meta pulling out, ad dollars shifting, and competition heating up, what’s the real path forward for publishers—and who’s actually making it work?
AI in media—game-changer or just
more noise?
AI is everywhere, but is it actually improving content, ad targeting, and workflow—or just making everything more complicated?