Nikki Stone

Business Futures Architect
GroupM

The Big Topics Shaping Canada’s Digital Future

The conversations we started earlier this year moved the needle, but the real work begins now. Canadian digital media is evolving at lightning speed, and the questions we face are sharper, tougher, and more urgent than ever. October 22 will bring the ideas, debates, and strategies that will define what comes next because the work isn’t done, and neither are we.

Here are just a few of the topics you can expect to see discussed this fall:

Tailoring the Future: Beyond Brick and Mortar
Beyond the Pitch: How Dragons’ Den Fuels Canadian Innovation
Canadian Media: What We Say versus What We Do
Retail Media's Promise
Selling Canada in a Streaming World
Signals, Streams, and Strategy: Evolving Media Collaboration
Plugged In: The Future of Canadian Music in a Digital World

April 2025 Partners

Attending Companies

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Sponsor Logos_OMG Canada - Omnicom Media Group.png

April 2025 Sponsors

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Sponsor Logos_Sing Tao Media Group (STMG).png

Sponsor Logos_St.Joseph Communications-57.png

Sponsor Logos_Toronto Marketing Hub-58.png

WHO NEEDS ANOTHER WATER BOTTLE...

Last year at Digital Day Camp, we tried something different. Instead of handing out branded swag, we redirected those dollars to where they could do more good by supporting NABS. NABS (the National Advertising Benevolent Society) is a Canadian charitable organization that supports professionals in the marketing, media, and communications industries. Their mission is to provide financial, emotional, and career support to individuals facing personal or professional challenges.

The result? Digital Day Camp raised more for NABS in a single day than any other conference to date.

This year, we’re aiming even higher. By replacing event swag with sponsorship donations, we’re not just promoting sustainability, we’re helping to ensure that NABS can continue its vital work. With your support, we can double our impact and make a lasting difference for professionals across our industry.

"NABS was thrilled to once again be the beneficiary of Digital Day Camp this year. Their innovative approach to meaningful sponsorship meant not only a top-tier gathering of industry leaders, but also a truly impactful donation back into our community.

"As the charity for the Canadian Advertising and Media industry, we see first-hand the rising need for support amongst our colleagues, so receiving this donation from Digital Day Camp over the past two years has been deeply felt and appreciated. We sincerely hope this thoughtful approach to industry events becomes the new gold standard moving forward."

— Boris Cho, Vice President, Growth, ChangeMakers

A huge thank you to our sponsors for backing this initiative.

THE BIG QUESTIONS SHAPING CANADA’S DIGITAL FUTURE

We’re still finalizing the agenda, but one thing is certain—Canada’s digital media leaders have work to do. The challenges are real, but the opportunities are also massive. Below are the conversations that need to happen, the problems that need solving, and the decisions that will shape the industry’s next chapter.

And check back often—we’ll be announcing speakers and sessions soon!

Why are linear and CTV still being bought and sold separately?

Media buyers and sellers are still treating these as two different worlds—how do we fix that disconnect and bring them together?

How do we break the silos between agencies and publishers?

Even with the best of intentions, publishers and agencies build their solutions in a vacuum—how do we finally bridge the gap?

How do we ensure quality in the programmatic supply chain?

Made-for-advertising sites, ad fraud, and inconsistent reporting plague the ecosystem. How do we clean it up?

Is Canadian measurement finally catching up?

With a new unified measurement source launching, will we finally see consistency across TV, CTV, and digital? Or are we just adding more fragmentation?

What does true collaboration between brands, agencies, and media companies look like? Are we still operating in a world where agencies are gatekeepers, or is there a better way forward?

DEI in media—are we making real progress?

Canada’s media landscape is changing, but leadership still looks the same. What’s actually working, and what’s just talk?

How do we make sure Canadian publishers don’t fall even further behind?

With Meta pulling out, ad dollars shifting, and competition heating up, what’s the real path forward for publishers—and who’s actually making it work?

AI in media—game-changer or just

more noise?

AI is everywhere, but is it actually improving content, ad targeting, and workflow—or just making everything more complicated?