Nikki Stone
Business Futures Architect
GroupM
The Big Topics Shaping Canada’s Digital Future
The conversations we started earlier this year moved the needle, but the real work begins now. Canadian digital media is evolving at lightning speed, and the questions we face are sharper, tougher, and more urgent than ever. October 22 will bring the ideas, debates, and strategies that will define what comes next because the work isn’t done, and neither are we.
Here are just a few of the topics you can expect to see discussed this fall:
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Tailoring the Future: Beyond Brick and Mortar
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Beyond the Pitch: How Dragons’ Den Fuels Canadian Innovation
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Canadian Media: What We Say versus What We Do
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Retail Media's Promise
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Selling Canada in a Streaming World
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Signals, Streams, and Strategy: Evolving Media Collaboration
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Plugged In: The Future of Canadian Music in a Digital World
Why decision-makers attend DCC Leadership
MARKET-LEVEL VIEW
Step out of one-company conversations and hear what leaders across the media ecosystem are seeing. DDC Leadership gives you a clearer read on where the pressure is building, where the opportunity is real, and what deserves your attention now.
THE RIGHT PEOPLE
The value of the day is defined by the caliber of people who will be in the room with you. This is your chance to sit shoulder-to-shoulder with industry heavyweights and technology specialists who are shaping the future of media, without the sales pitches or boilerplate talk tracks.
GENUINE SOLUTIONS
The best industry conversations at DDC Leadership are grounded in the realities of media, not global generalities: monetization pressure, measurement complexity, signal loss, audience shifts, and the need for partners who understand how the market actually works.
Who should attend DDC Leadership
DDC Leadership is built for senior decision-makers (VP-level and above) who own strategy, revenue, investment, operations, technology, partnerships, or market direction.
PUBLISHERS
Leaders responsible for revenue, monetization, audience strategy, ad operations, partnerships, product, or growth.
AGENCIES
Leaders making org-level decisions about media investment, measurement, accountability, and client strategy.
BRANDS
Leaders who want a sharper view of media and the partners, channels, and decisions shaping performance.
TECH PARTNERS
Leaders at ad tech companies who need a sharper read on the market and the people making decisions inside it.
April 2025 Partners
THE BIG QUESTIONS SHAPING CANADA’S DIGITAL FUTURE
We’re still finalizing the agenda, but one thing is certain—Canada’s digital media leaders have work to do. The challenges are real, but the opportunities are also massive. Below are the conversations that need to happen, the problems that need solving, and the decisions that will shape the industry’s next chapter.
And check back often—we’ll be announcing speakers and sessions soon!
Why are linear and CTV still being bought and sold separately?
Media buyers and sellers are still treating these as two different worlds—how do we fix that disconnect and bring them together?
How do we break the silos between agencies and publishers?
Even with the best of intentions, publishers and agencies build their solutions in a vacuum—how do we finally bridge the gap?
How do we ensure quality in the programmatic supply chain?
Made-for-advertising sites, ad fraud, and inconsistent reporting plague the ecosystem. How do we clean it up?
Is Canadian measurement finally catching up?
With a new unified measurement source launching, will we finally see consistency across TV, CTV, and digital? Or are we just adding more fragmentation?
What does true collaboration between brands, agencies, and media companies look like? Are we still operating in a world where agencies are gatekeepers, or is there a better way forward?
DEI in media—are we making real progress?
Canada’s media landscape is changing, but leadership still looks the same. What’s actually working, and what’s just talk?
How do we make sure Canadian publishers don’t fall even further behind?
With Meta pulling out, ad dollars shifting, and competition heating up, what’s the real path forward for publishers—and who’s actually making it work?
AI in media—game-changer or just
more noise?
AI is everywhere, but is it actually improving content, ad targeting, and workflow—or just making everything more complicated?
Who Needs Another Water Bottle...
Together, we raised $12,830 for NABS, the National Advertising Benevolent Society. This registered Canadian charity provides financial aid, career coaching, and wellness support for professionals in media, marketing, and communications—100% funded by the generosity of our industry.
For the third year in a row, Digital Day Camp and our sponsors raised more for NABS in a single day than any other for-profit conference to date.
