Digital Day Camp, produced by David U.K. and Rob Beeler, will be a day of sharing ideas to move digital advertising forward in Canada. We will discuss key topics not only at a strategic level but also at a practical level. You will leave the event with ideas on transforming the industry and your company's future.
The agenda is focused on a collaboration between publishers, agencies, brands and ad tech partners to share ideas to move digital advertising forward in Canada and transform the industry and our future.
8:00 - 9:00
28th Floor Cafe & Bar
Registration & Breakfast
Welcome! Start your day with us by joining for registration and a light breakfast. Network, grab a coffee, and get ready for the inspiring day ahead.
9:00 - 9:10
Main Presentation Area
Land Acknowledgement and Opening Remarks
Opening Remarks
9:10 - 9:40
Main Presentation Area
Agentic AI promises to reshape how media is bought, sold and optimized. This conversation looks beyond the AI hype to explore where automation can create real value, what happens to premium media in an increasingly agentic marketplace, and how agencies, publishers and platforms need to think differently about the next phase of digital advertising.
AI: Beyond the Hype
Sponsored by...
Brad Jeffrey
Agency
Partnerships Lead
Google
Gautham Ram Pingali
Chief Media Officer
WPP
Philippe Kleim
Vice President, Digital Advertising Strategy
Corus Entertainment Inc.
9:40 - 10:10
Main Presentation Area
E
Details Coming Soon
10:10 - 10:30
Networking & Session Transition
10:30 - 11:15
Main Presentation Area
Canada’s consumer landscape has changed, and multicultural marketing can no longer be treated as a separate strategy or translation exercise. This session explores how brands can build cultural intelligence into strategy, positioning, media, e-commerce and consumer engagement, while adapting global approaches to Canada’s increasingly diverse and overlapping cultural identities.
Multicultural Is Mainstream: Rethinking Growth for Canada’s Cultural Reality
Sponsored by...
Urva Muhammad
Director Consumer Engagement & eCommerce,
Reckitt
Nimal Amitirigala
President
Grace Foods Canada Inc.
Joycelyn David
Chief Executive Officer
AVC
10:30 - 11:15
29th Floor S/W Breakout
Digital measurement has made it easiest to prove value at the bottom of the funnel. This session looks at how brands, agencies and media partners can better measure the full value of media across brand, performance and growth, and turn that into stronger business outcomes.
Beyond the Last Click: Rethinking the Value of Media
Kieran Miles
Chief Growth Officer
WPP Media
Erin McGrath
Head of Customer Engagement
Skip
11:15 - 11:30
Networking & Session Transition
11:30 - 12:15
30th Floor S/W Waterfront
A global look at how culture, identity and audience behaviour are evolving and what Canadian marketers can learn from other markets to challenge assumptions, rethink old approaches and build more relevant local strategies.
Culture Without Borders: What Canada Can Learn from the World
Naomi Zhao
President
Eastward Media
Mehdi Derkaoui
VP, Media, Operations & Innovation
Cosmo5
Dave Pinette
VP, Media Digital & Performance
Cosmo5
12:15 - 12:25
Networking & Session Transition
12:25 - 12:55
Main Presentation Area
Details Coming Soon
L
1:00 - 2:00
28th Floor Cafe & Bar
Lunch
Join us on the 28th floor for a casual meal while connecting with fellow attendees. A perfect time to refuel, recharge, and build valuable connections before the afternoon sessions begin.
2:00 - 2:30
Main Presentation Area
Transformation isn’t a moment anymore. It’s the operating environment. From content and audiences to data, automation and AI, this conversation explores what’s changing, what comes next, and how media and agency leaders need to think differently about the relationships they build.
Transformation Is the New Constant
Noah Vardon
General Manager
Omnicom Media Canada
Hisham Ghostine
VP Business Partnership and Chief Revenue Officer
CBC/Radio-Canada
2:30 - 2:50
Networking & Session Transition
2:50 - 3:30
Main Presentation Area
Media professionals have knowledge, relationships and access that many businesses simply don’t. This conversation looks at how we can use that experience to open doors, share knowledge and help underrepresented businesses grow, often by getting back to the basics of what actually works.
The Superpower of Access
Sponsored by...
Lindsey Talbot
President
COMMB
Eleanor Bothwell
Senior Manager Media Performance and Strategy
Skip
3:30 - 3:45
Networking & Session Transition
3:45 - 4:25
Main Presentation Area
Canadian media knows the StackAdapt name. Few know how three people, starting in a cramped office on Bloor Street, built a global company of almost 2,000 in 12 years. Vitaly Pecherskiy shares what worked, how the company runs AI-first today, and what it takes to grow 10x from here.
You Know the Name. Here's the StackAdapt Story
Sponsored by...
Vitaly Pecherskiy
CEO and Co-founder
StackAdapt
Rob Beeler
Co-Founder
Digital Day Camp
4:25 - 4:40
Main Presentation Area
Wrap Up
Let's wrap this thing up.
4:40 - 6:10
28th Floor Cafe & Bar
Reception
Join us for the end-of-day reception. Relax, network, and enjoy refreshments as we wrap up a great day of learning and connections.