Digital Day Camp, produced by Rob Beeler and David U.K., will be a day of sharing ideas to move digital advertising forward in Canada. We will discuss key topics not only at a strategic level but also at a practical level. You will leave the event with ideas on transforming the industry and your company's future.
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The agenda is focused on a collaboration between publishers, agencies, brands and ad tech partners to share ideas to move digital advertising forward in Canada and transform the industry and our future.
8:00 - 9:00
Registration / Breakfast
28th floor | 1 Hour
Welcome! Start your day with us by joining for registration and a light breakfast. Network, grab a coffee, and get ready for the inspiring day ahead.
9:00 - 9:15
David and Rob will kick off an amazing day. Buckle your seat belts. Keep your arms and legs in the vehicle at all times.
Opening Remarks
Mainstage 29th Floor | 15 Minutes
David U.K.
CEO
Wired Carbon
Founder & CEO
Beeler.Tech
Rob Beeler
9:15 - 9:45
It's never been more important for this industry to make sure we meet the needs of our advertisers and our audiences. Mladen Raickovic from Google and Perry MacDonald from Bell Media will discuss what the future looks like for the Canadian market.
Moving the Canadian Marketplace Forward
Mainstage 29th Floor | 30 Minutes
Mladen Raickovic
Head of Canada, Global Partnerships
Perry MacDonald
Vice President, Advertising Sales and Partnerships
Bell Media
9:45 - 10:05
Transition Time
10:05 - 10:50
As individual content creators impact the buying decisions of millions, advertisers, agencies, and media companies must adopt and adapt to this change. Caroline Moul, President, Creo Canada, and David U.K. will discuss how this trend will impact our industry.
The Rise of the Influencer in Media
Mainstage 29th Floor | 45 Minutes
Caroline Moul
President Creo Canada
Omnicom Media Group
David U.K.
CEO
Wired Carbon
This roundtable discussion led by Devon MacDonald, President, cairnsoneil, and Deborah Gurofsky, VP and Managing Director, Media Pulse, will build off what we can all agree upon: brands are at risk if they show up in the wrong places. All of us should be working to solve for that need.
Brand Safety Can Save Us All
30th Floor S/W Waterfront | 45 Minutes
Devon MacDonald
President
cairns oneil
Deborah Gurofsky
Senior VP & Managing Director
Media Pulse Insights & Technology - A Blue Ant Media Company
Digging into how unique Commerce Media networks are starting to pop up in Canada, and doubling down on some of the content and partnerships in the US to scale addressability in Canada, and reach consumers in new and unique ways, wherever they are in their journey.
The Evolution of Retail Media, and a
Shift to Commerce Media
Breakout - 29th Floor S/W Waterfront | 45 Minutes
Ray Balberman
AVP, Media Strategy & Planning
Canadian Tire
The number of new regulations and the extent of the impact they will have to our industry and beyond is daunting. We must educate ourselves on what these regulations mean and make sure as an industry we comply and be vocal about what we support and what we disagree with. Sonia Carreno, President, IAB, will help lead a roundtable discussion with Brandon Grosvenor, CRO of The Toronto Star.
Privacy Means Changing the Industry
Boardroom 29th Floor S/E Corner | 45 Minutes
Sonia Carreno
President
IAB
Brandon Grosvenor
Chief Revenue Officer
Torstar Corporation
10:50 - 11:15
Networking Break
11:15 - 12:00
The points of purchase are now everywhere, and with this change the traditional sales funnel flattens. Marketing, advertising, and media all play essential parts in a commerce-driven world. Nikki Stone, Chief Commerce Officer, GroupM Canada, and Scott Gardiner, Associate Director eCommerce, Ferrero, will change your perception of what is possible. Introduction by Rebecca Bonell, Sr Director, Business Development, OpenX.
Commerce Beyond Retail Media
Mainstage 29th Floor | 45 Minutes
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Nikki Stone
Chief Commerce Officer
GroupM Canada
Scott Gardiner
Associate Director, eCommerce,
Ferrero
Attention metrics have the potential to transform how we think about buying and selling digital advertising—but only if everyone does it differently. Let's move toward standardization and make attention metrics front and centre.
Paying Attention to Attention Metrics
30th Floor S/W Waterfront | 45 Minutes
Kim O'Keefe
Director, Digital Revenue Optimization & Product Development
CBC / Radio-Canada
David U.K.
CEO
Wired Carbon
At a time when measurement and attribution are growing in importance, signal loss is challenging our ability to provide this essential data. Let's discuss navigating a future where third-party cookies aren't here to help be a common tool.
A Cookieless Conversation
Breakout - 29th Floor S/W Waterfront | 45 Minutes
Kabil Rahaman
Head of Data Optimization
Globe and Mail
Fil Lourenco
VP, Performance & Platforms
Dentsu Media
The world operates beyond targeting users with advertising. AI, commerce, and other trends can unlock value in assets publishers have but aren't assigning a value to. Sarah Thompson and Jeff Elgie, CEO, Village Media Inc., will discuss new ways to think about the future for media owners.
The First-Party Data You're Letting Go to Waste
Boardroom 29th Floor S/E Corner | 40 Minutes
Sarah Thompson
Strategic Advisor
Jeff Elgie
CEO
Village Media Inc.
12:00 - 12:15
Transition Time
12:15 - 12:30
Morning Wrap-Up
15 Minutes
Morning sessions complete. Take a break, stretch, and get ready for more insightful discussions in the afternoon. See you back soon.
12:30 - 1:00
What worked before will not work going forward. AI, regulation, a shifting agency landscape, and even the nature of work, have seen that. A new plan needs to be built with stronger fundamentals and innovation at its core. Tim Ringel, Global CEO of Meet the People, will share his vision of the future.
Redefining the Playbook: The Next Era of
Media and Marketing
Mainstage 29th Floor | 30 Minutes
Tim Ringel
Global CEO
Meet The People
David U.K.
CEO
Wired Carbon
1:00 - 2:00
Lunch
28th Floor | 1 Hour
Join us on the 28th floor for a casual meal while connecting with fellow attendees. A perfect time to refuel, recharge, and build valuable connections before the afternoon sessions begin.
2:00 - 2:30
Advertising is the engine on which the economy runs, but when revenue from advertising isn't spent locally it hurts Canadian media companies. Rebecca Bonell, Sr Director, Business Development, OpenX, will be introducing Sarah Thompson, Strategic Advisor, who will talk with Jennifer Hollett, Executive Director, The Walrus, about the Canadian Media Manifesto.
Healthy Media Means a Healthy Society
Mainstage 29th Floor | 30 Minutes
Sarah Thompson
Strategic Advisor
Jennifer Hollett
Executive Director
The Walrus
2:30 - 2:45
Transition Time
2:45 - 3:30
Media strategy and activation has changed over the last 10 years, impacting agency relationships, assignments, and expectations. Urania Agas, Chief Client Officer, GroupM Canada, and Esther Benzie, marketing consultant and former VP at CIBC and P&G, will delve into what this means for brands, agencies, and everyone else in the industry.
What's Next for Agencies and Brands?
Mainstage 29th Floor | 45 Minutes
Urania Agas
Chief Client Officer
GroupM Canada
Esther Benzie
Marketing consultant &
former VP
P&G and CIBC
Today's data collaboration solutions offer a glimpse into how our industry will transact in the future. However, they require a lot of effort. It's time to discuss shifting data collaboration from manual to automatic.
​Introduction by John Clarke, Vice President Midwest, Ogury.
Data Collaboration: Now and in the Future
30th Floor S/W Waterfront | 45 Minutes
Caroline Bergeron
Senior Vice President, Digital Media & Data Solutions
Horizon Media
Rose Hutchison
Senior Director of Advanced Ads & Revenue Insights
Rogers Sports & Media
Brands have set the bar high for Retail Media Networks to deliver on their promise and this is having a ripple effect through the rest of the industry. Dive into what RMNs mean for the future of agencies, publishers and other players in the ad tech space.
Retail Media Revolution:
Transforming the Advertising Landscape
Breakout - 29th Floor S/W Waterfront | 45 Minutes
Ryan Fuss
Senior Vice President
Stingray Advertising
Ryan Jordan
Senior Client Partner
Walmart Connect
The composition of our industry should mirror the diverse Canadian nature of the audiences we want to engage with. From media plans to the content we create, diversity provides better results. Yet, there is fear that some of the progress made in the last few years will be lost. Let's discuss how to regain and maintain momentum in supporting the most important part of ad tech: the people.
Diversity in Leadership, Media and Tech
Boardroom 29th Floor S/E Corner | 45 Minutes
Elizabeth Lem
SVP, Client Experience
Havas Media Group
Alan Sifuentes
Chief Digital Officer
Chameleon Digital Media
3:30 - 3:50
Transition Time
3:50 - 4:20
Each step we take forward to automate the supply chain only reinforces the importance of knowing who you are working with and aligning to bring successful business outcomes. Kristy Quagliariello, Vice President, Programmatic Media at Klick, and Alex Gardner, Chief Revenue Officer of Index Exchange, will share their thoughts on the future of digital advertising in Canada.
Partnerships are More than APIs
Mainstage 29th Floor | 30 Minutes
Alex Gardner
Chief Revenue Officer
Index Exchange
Kristy Quagliariello
Vice President, Programmatic
Klick Health
4:20 - 4:30
Wrap Up
4:30 - 6:00
Reception
Join us for the end-of-day reception. Relax, network, and enjoy refreshments as we wrap up a great day of learning and connections.